Nepalese aspirants and potential labor migrants lack the information about the process of safe migration on a whole migration cycle.The gaps and challenges attached to accessing right information to the aspirants and the potential migrants including the rural youth on labor skill, job opportunities, pay and benefits, working environment before applying and reaching to the destination; thus, POURAKHI Nepal with the cooperation with Foreign Employment Promotion Board, Department of Foreign Employment and with coordination from Ministry of Labor and Employment has started to air safe migration information through Radio program.
POURAKHI Nepal, in partnership with AWO International and with the assistance of Radio Nepal, has developed a unique way of reaching tens of thousands of Nepalese with information about safe migration. POURAKHI Nepal hosts a bi-monthly radio program that covers a variety of topics for prospective migrants and the family members of people already working abroad. The broadcast occurs on the first and last Sunday of each month in the Nepali calendar and runs for 15 minutes from 7:45pm-8pm in Radio Nepal 100 MHz . As with all Pourakhi programming, the goal is neither to encourage nor discourage foreign labor migration. Instead, the goal is to empower listeners to make informed decisions.
Radio programs have a long history of successful use in Nepal for a variety of social welfare campaigns. POURAKHI Nepal’s Radio Program is especially helpful for the many Nepalese who do not have access to other forms of media. The Radio Program is unique in its ability to reach low-literacy populations, who are more vulnerable in migration situations. Importantly, the Radio Program invites returnees migrants to share their story with a wide audience. In this sense, listeners hear what migration is like directly from returnees migrants.